Elle’s autumn/winter Fashion Week 2013 gives Thai designers an opportunity to strut their stuff on the catwalk while the world watches. Meanwhile, fans of Thai fashion are waiting in the wings to buy into the latest trends and creations.
One of the world’s premier fashion magazines is hosting its annual Bangkok Fashion Week this October with a series of shows taking place at Central World, one of the Kingdom’s premier shopping destinations. The show kicks off on October 10, with the Bangkok catwalks a buzz through to October 15, featuring collections form Thailand’s leading and upcoming young designers.
Labels include Greyhound, Playhound, Something Boudoir, Kemissara, Milin, Vatanikia and more, all of which showcase their latest collections in anticipation of the year’s hottest fashion trends.
If you are in Bangkok, Elle Fashion Week is certainly worth a visit, to see how the local designers measure up to their counterparts in New York, London and Milan. Even if you miss the show, the following designers are some of those that will be showcased at Bangkok Fashion Week.
Greyhound – getting graphic
One of Thailand’s most established designers, Greyhound (and Playhound) bases its chic, non-conformist designs on the theory and technique of graphic design. The use of unusual graphics and surprising materials keep Greyhound’s designs cutting-edge. This year’s autumn/winter collection – illusion in the dark – is inspired by the mysteries of darkness and light, in addition to the vivid intrigue of Film Noir
. The collection draws its focus from the silhouette of the wearer and uses rigid forms and patterns to highlight the form of the body.
Kemissara – pushing boundaries
Influenced by her years working at world class designers Chloé, Jasmine de Milo and Diane Von Furstenberg, Karatphet Issara launched her own womenswear label in 2012, and debuted her first collection at Elle's Bangkok Fashion Week. Kemissara clothing pushes the creative boundaries with cutting-edge design methodologies and the use of signature pleats. Classic Kemissara designs reflect a feminine sophistication, offering up fabulous pieces for both daytime and evening wear. The warm hues and soft floating fabrics in Kemissara’s designs are set to be a big regional hit this winter – available at flagship and department stores in Bangkok and Singapore.
Vatit Itthi – contemporary twist
The brainchild of Vatit Virashpanth and Itthi Metanee – Vatit Itthi offers ready-to-wear clothing that combines classic elegance with a contemporary twist for the modern fashion conscious woman. Vatit and Itthi’s clients in Bangkok include the likes of Playhouse, Christian Dior and Nissin. The label's stylish designs were recently showcased at Singapore Fashion Week, and are tipped to prove just as successful in Bangkok.
Milin – bringing sexy back
Milin Yuvacharuskul, a Bangkok-based designer, first launched her design company Milin in late 2008 after years of experience working as a stylist and fashion columnist in the US. Since its inception, Milin has strived to place sexuality to the fore by contrasting form-fitting materials with graceful floaty fabrics that easily translate from chic daywear, into elegant evening wear. Dressed from Milin’s Autumn/Winter “Think Sold” collection encompass the designer's aim to embrace the versatility of an outfit that works both by day, and by night.
Something Boudoir’s latest collection, The Wildlife Club, takes its inspiration from nature, adventure and experience. Many of the collection’s prints feature sketches of small animals that will be bang on trend for fashionistas this winter. The wildlife theme is already globally popular thanks to teen idols like Katy Perry. It not only suits a global aesthetic, however, but also reflects its Thai origin.
by MAX VEE